Issue 1 | How design can empower business change in the post-epidemic era (Previous)
It is increasingly important to think about how to design services around 'metaverse', 'epidemics' and 'climate change'.
Address:na
Time:2022/05/25~2044/05/25

The year 2022 marks the third year of the epidemic sweeping the world, with the new mutant strain of Omicron reaching even higher peaks in terms of its impact on work and life. It is also in 2022 that the perception of the meta-universe becomes clearer and the frenzied pursuit of the market leads to a multitude of ideas and interactions cascading around it. In 2022, the planet on which humanity depends is facing a major environmental crisis, with record greenhouse gas concentrations, sea level rise, ocean heat and ocean acidification all having been recorded in the past year ...... The impact of the epidemic and environmental degradation are overlapping. In the post-epidemic era, collaborative, inclusive and sustainable development is becoming an increasingly clear reality. As designers and innovation-driven design companies, it is important to consider how to develop design services around the "meta-universe", "epidemic" and "climate change", and to use systematic design It has become increasingly important to integrate these three key words for 2022 with systematic design language and practical action. Today we will look at the new opportunities and changes in design services brought about by technological and interactive innovations in the post-epidemic era.

 

We will share with you mattDESIGN's thoughts on the theme of "Design for Social Change in the Post-Epidemic Era" from four perspectives: "Corporate Change under the Epidemic", "Creative Extension of Transportation", "Creative Extension of Branding", and "Creative Extension of Home + Life".

 

 

Issue 1: Business change under the epidemic (above)

Disruption in the way we work has arrived

 

We are in the midst of a transition from the mobile internet era to the Internet of Things era, where human-computer connectivity is becoming the new way of interacting with information. The impact of the epidemic on businesses is even more pronounced in the physical and spatial constraints of business travel and collaborative working. These adverse factors are also pushing businesses to explore new ways of interacting with information and collaboration, from physical space to information interaction are giving rise to new business scenarios and opportunities to extend around these scenarios, through new forms of collaboration driven by technological innovation, allowing business services to break through the existing physical and spatial constraints and bring business services in a more efficient way.

 

The world of the future is a decentralised one, where we can experience other people's lives and experience different worlds. The boundaries of design are being broken down and the definition of design is being reconfigured so that there is no longer a specific designer standing behind it, but everyone can be a designer. The role of design companies and designers is changing to that of designers of tools, designers of platforms and finally design is going to be de-designed and the user of the product becomes the ultimate designer ......

 

 

A new form of teamwork that is faster and stronger

 

Schumpeter said that innovation is the most important driving force for business growth. But entrepreneurs often fail to understand why a team of geniuses does not really lead to innovation in a company. Modern corporate people management is more focused on the interaction between employees, claiming that good relationships are better than genius minds and more conducive to corporate innovation.

 

Immersive forms of teamwork may not save a business from an epidemic, but they can bring people closer together in remote working, facilitate effective communication and increase efficiency, which is also more applicable in multinational companies. Before we do that, let's look at a case study that sprang up in the social sector.

 

At Connect 2021, Mark Zuckerberg officially launched "Meta", claiming that Meta is dedicated to bringing the metaverse into people's lives, with all applications and technologies integrated into it, including the one we know as Facebook. At Connect, Meta previewed the Presence Platform, a development platform for Meta Quest to build AR and VR worlds, with machine awareness and artificial intelligence capabilities to accelerate the environment in which Meta Quest VR scenarios will run, pending a full launch this year.

Image courtesy of Spark AR

 

"Meta" follows the powerful social properties of Facebook, which are even more evident in its Spark AR platform. With creativity and inspiration, one can create personalised creations for their face augmented reality on the Spark AR platform and generate attention on Instagram. The Spark AR platform has a library of augmented reality templates and materials, and designers and modellers can create their own innovative and rich visuals.

 

Image courtesy of Spark AR

 

In terms of industrial upgrading, Nvidia, with its expertise in technology, has created NVIDIA OMNIVERSE, a platform that connects 3D worlds to shared virtual worlds, and based on its rich resources and project accumulation, creates a future smart factory where virtual models are synchronized with the real world for customers. Customers can build unique virtual worlds based on their product needs, supported by powerful rendering capabilities, artificial intelligence and information technology to create an extremely realistic visual and behavioural experience, accelerating product design iterations. Designers will still provide solutions and advice, but we must realise that designers have gradually receded into the background, leaving customers free to lead the products they need and to suggest the tools they require.

 

Image courtesy of NVIDIA OMNIVERSE

 

Specifically, NVIDIA OMNIVERSE consists of three main components. The first is Omniverse Nucleus, a database engine that connects users to exchange 3D models with real scene data. Once connected, designers can layout, model, shade, and light layouts, and multiple designers can connect and collaborate on modeling at the same time. The second major component is the compositing, rendering and animation engine, which helps to give virtual world models a detailed and textured reality. The third component is NVIDIA CloudXR, which includes client and server software for transferring extended reality content from the app to Android and Windows devices where clients can log in and access it. In this we can see a change in the way designers interact with customers, who are deeply involved in product development and become an active builder.

 

The BMW Factory of the Future is an inspiring example of this. BMW has created a digital factory of the future in NVIDIA Omniverse. The upgrade led by NVIDIA OMNIVERSE has the potential to disrupt the way companies have worked for years in product development and reinvent the product planning process. A wide range of industries such as transportation, construction and engineering, industrial manufacturing, culture and entertainment have the opportunity to benefit from this.

 

Image courtesy of bmwblog

 

Image courtesy of bmwblog

 

Image courtesy of bmwblog

 

In terms of design services, the design house itself is also actively exploring digital transformation.

 

Also serving automotive clients, Italdesign's digital presence predates the 20th century and now includes two virtual reality centres and an immersive experience centre. The Virtual Reality Centre is equipped with a Barco SIM7 digital projector with a total resolution of 3682 x 1536 pixels, where the client receives a visual 3D model from the design company and the designers and constructors can use their simple IT knowledge to handle the projected objects, adjust the size and angle of the view, change the colour of the product, etc. and present it directly to the client. In the immersive experience centre, designers and engineers test the products to be delivered, adjusting data and technical specifications in real time based on virtual reality technology, and can create and monitor data for the project. Customers, designers and engineers interact with the models in virtual reality, working together to better complete the design and adjust the structure of different parts, thus improving the overall product quality.

 

Image courtesy of Italdesign

 

Image courtesy of Italdesign

 

Image courtesy of Italdesign

 

In the design industry, the ability to have powerful resources is overtaking the importance of personal experience when it comes to coming up with multiple design solutions. The most convenient aspect of Adobe Substance 3D is that it connects directly to the Adobe Creative Cloud, and Photoshop and Illustrator files can be import directly into the application. The 3D library currently has 2,200 3D models and 8,900 materials to choose from, or designers can customise their own patterns or create their own models, click and drag and drop materials directly onto the product, and see the results -

 

Image courtesy of Adobe Substance 3D

 

Image courtesy of Adobe Substance 3D

 

Image courtesy of Adobe Substance 3D

 

Image courtesy of Adobe Substance 3D

 

Some companies cut their teeth on software, others start with hardware. This is a virtual tool for AR remote collaboration full of simplicity designed by Frog DESIGN, a tool built for Campfire's industrial and spatial design practitioners. Remote teams sit around a table to talk, think, observe and build new ideas together, allowing collaborators to not only see and work on a 3D product at the same time, but also to see and communicate with each other in virtual space, making traditional development collaboration, which requires complex project management processes, more efficient and intuitive, cost effectively moving from marketing, product definition, design development The plasticity between market, product definition, design development and physical presentation is increased exponentially.

 

Image courtesy of Frog DESIGN

 

Image courtesy of Frog DESIGN

 

Image courtesy of Frog DESIGN

 

Virtual meetings and work scenarios increase productivity

 

Virtual meetings and work scenarios create an equal, positive and shared team experience. Respect for individual needs and a comfortable and quiet work environment improve the concentration and well-being of employees, help them integrate with each other, integrate new employees more quickly into the company and, in turn, increase their overall productivity. In this, the designer acts as an enabler to promote a better corporate environment and working atmosphere.

 

NextMeet has created a virtual office immersion platform that allows employees to take on virtual avatars, enter and exit virtual offices and meeting rooms, deliver presentations from a podium, relax with colleagues in the break room, roam the conference centre or exhibition centre ...... Employees can easily log into the virtual environment and customise their avatar from their computer or mobile device.

 

Image courtesy of NextMeet

 

PixelMax's immersive technology allows users to find and talk to a colleague's avatar in real time. In addition to virtual meeting centres and workplaces, they have created areas that are conducive to physical and mental health such as forests and aquariums, and users can also take breaks to participate in panoramic meditation and fitness classes, making work a life they love. Wouldn't it be great to imagine your future work where you could talk to your colleagues on the beach, float and think while completing meeting notes on a space station, or walk from your office in London into a conference room in New York with just the snap of a finger?

 

Image courtesy of PixelMax

 

Image courtesy of PixelMax

 

Image courtesy of PixelMax

 

Digital avatars and digital human colleagues

 

In companies in the internet age, we always find that iterative feedback of innovation does not originate from the centre of the business, and that creative companies are able to constantly update and iterate like living self-organisations. Designers are also envisaging ways of enabling creativity in every employee of the client, and they have come up with ways of allowing understanding, respect and care to spread. This principle holds true when applied to the user experience.

 

The enterprise communications platform Zoom has introduced a new avatar feature that allows employees to customise virtual animal images to participate in web meetings, creating a fun environment for remote communication and collaboration. zoom believes that this new feature enhances team communication and cohesion by dressing up as employees' favourite animals, creating an energetic and fantastic atmosphere for work.

 

Image courtesy of designboom

 

Image courtesy of designboom

 

Digital avatars can also be used in business scenarios, and SoulMachines is applying artificial intelligence to digital avatars to create lifelike, empathic digital humans that take on a variety of business roles that require listening and advising, such as skincare advisors, new coronavirus health advisors, real estate agents and university application advisors. Digital humans have the ability to learn, to analyse human requests and respond accordingly, and their expressions, eyes and gestures are very close to those of humans.

 

Image courtesy of SoulMachines

 

Image courtesy of SoulMachines

 

Image courtesy of SoulMachines

 

Corporate Training AR Empowerment Upgrade

 

The use of metaverse-related technologies is already gradually changing the paradigm of corporate training and reducing the time it takes for employees to upgrade their new skills. In virtual worlds, every object such as design models, training manuals, and products can be interacted with, and users are able to learn in highly realistic scenarios through virtual images, which are already being used effectively in the healthcare sector.

 

Microsoft HoloLens' clinical visualisation application in collaboration with surgical AR company Medivis has overturned the limitations of traditional 2D imaging, enabling doctors to improve surgical accuracy and change the working scenario of surgical execution, training doctors and nurses through visual 3D holograms and enhancing their understanding of human anatomy.

 

Image courtesy of Microsoft

 

Embodied Labs creates immersive care scenarios for healthcare professionals and elderly caregivers to help them experience the differences in the lives of elderly people with cognitive and deafblindness, promote mutual understanding and communication, assist them with diagnosis and improve satisfaction with services.

 

Image courtesy of: Embodied Labs

 

In 2022, many companies and designers in China are facing major changes that have not been seen in decades. We would like to work together with you to overcome the challenges of the times, to analyse and connect deeply, and to gain insights into the future business that you can work for your whole life.

 

In this issue, we have talked about the disruption of the way of working in the context of "Corporate Change under the Epidemic", and we will continue with "Corporate Change under the Epidemic" in the next issue.